The personal business card in American business bring varying degrees of marketing importance. In the real estate business, your personal business card is quite possibly the most important marketing tool within your arsenal. A well thought out and designed business card communicates at a glance your value proposition, the “why me” if you will. You personally have witness really poor business cards as well as those who made you go “wow”. You want to be in the latter category. The owners of the former have their cards thrown away. The latter get acted upon, or at the very least, get filed for future reference.

The business card should be created to impress and give impact to customers. Focusing on the design of your business card is especially important. Make your real estate business card brief, simple, and readable. This is the most important component of a business card. Complete the contact details where people will reach you whether by email address, your cell phone, or your website address. This is above and beyond the most important thing. Adding more it is advisable if you include professional and social media addresses which will contribute more to the achievement of your purpose. Your social media address will ensure that there is some detailed information that whoever visits your website will be encouraged to choose you in their home buying or selling concerns.

With your Business card, make sure to make it work for you. Through your business card and as an agent, emphasize your value proposition through branding yourself that will make you stand out from others, your mission statement and overall, your personal expertise. Your business card will reaffirm your value in your marketing tactics and leveraging your referral network to expand your business.

For more tips on real estate, contact RealEstates Calendars.